whyred

&fredric tips about his favourite store in Stockholm, Whyred’s outlet shop at Drottninggatan 94. Here they sell samples and previous collections at really good prices. Whyred, one of the largest Swedish clothing brands, was founded in the late 1990s by Roland Hjort. With its stylish design, both well-dressed and trendy, they dress many fashion interested people around the world.

Read more in &guide about our favourites in Stockholm.